Last updated: 16 July 2026

This Privacy Policy explains how Elise & Rose collects, uses, stores and discloses your personal information when you visit our website, make a purchase, create or use a customer account, contact us or otherwise use our products, services and online store.

Elise & Rose is operated by USEEMALL LTD, company number 13324887, whose registered office is at Flat 4, 4 Conyngham Road, Manchester, England, M14 5SA.

For the purposes of applicable data protection law, USEEMALL LTD, trading as Elise & Rose, is the data controller responsible for deciding how and why your personal information is processed, except where another organisation, such as Shopify or a payment provider, acts as an independent data controller for its own purposes.

Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to offer our products and services to you.

Please read this Privacy Policy carefully. By using our website and services, you acknowledge that you have read and understood how we collect and process personal information.

1. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with us, we may collect or process the following categories of personal information.

Contact information

This may include:

• your full name;
• email address;
• telephone number;
• billing address;
• delivery address;
• country or region of residence.

Order and transaction information

This may include:

• products you view, add to your basket or purchase;
• order numbers and purchase history;
• products returned, refunded or cancelled;
• delivery and fulfilment information;
• discount codes used;
• payment status;
• communications relating to your order;
• information about damaged, faulty or incorrect items.

Payment information

This may include:

• payment method;
• payment status and confirmation;
• billing information;
• transaction details;
• limited payment card information supplied by the payment provider.

Complete payment card details are processed securely by Shopify, Shopify Payments and other authorised payment providers. We do not directly receive or store your full payment card number.

Customer account information

Where customer accounts are available, this may include:

• login and authentication information;
• saved addresses;
• account preferences;
• order history;
• account settings.

Communications with us

We collect information that you provide when you contact us, including:

• customer service enquiries;
• return and refund requests;
• complaints;
• reviews or feedback;
• photographs or documents provided in support of a claim;
• other correspondence with us.

Device and technical information

When you visit our website, we and our service providers may automatically collect information such as:

• your IP address;
• browser type;
• device type;
• operating system;
• network connection;
• language and regional settings;
• cookie identifiers;
• other unique technical identifiers.

Website usage information

This may include information about:

• pages and products viewed;
• links and buttons clicked;
• dates and times of visits;
• products added to or removed from your basket;
• checkout activity;
• how you arrived at our website;
• how you navigate and interact with our services;
• whether an email or advertisement was opened or selected.

2. How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you

We collect information directly from you when you:

• place an order;
• create or use a customer account;
• subscribe to marketing communications;
• contact customer support;
• request a return or refund;
• submit a review or feedback;
• otherwise provide information to us.

Automatically through our website

We may collect information automatically from your device when you browse or interact with our website, including through cookies, pixels and similar technologies.

From service providers

We may receive information from organisations that help us operate our business, including:

• Shopify;
• payment processors;
• delivery and fulfilment providers;
• fraud-prevention services;
• website analytics providers;
• marketing and advertising providers;
• customer support services.

From other third parties

Where permitted by law, we may receive information from business partners, social media platforms, advertising services or other third parties.

3. How and Why We Use Your Personal Information

We only process personal information where we have a valid legal basis to do so.

Processing and fulfilling your order

We use your information to:

• accept and process orders;
• confirm and collect payments;
• arrange fulfilment and delivery;
• provide order and delivery updates;
• manage cancellations, returns and refunds;
• contact you about your purchase;
• provide customer support.

The legal basis for this processing is that it is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Providing customer service

We use your information to:

• respond to questions;
• investigate delivery or product issues;
• manage complaints;
• verify claims;
• provide returns and refund support;
• maintain our relationship with you.

The legal basis is the performance of our contract with you and our legitimate interest in providing effective customer service and operating our business.

Operating and improving our website

We may use information to:

• operate our online store;
• remember your basket and preferences;
• understand how customers use our website;
• correct technical problems;
• improve our products and services;
• personalise your shopping experience;
• recommend potentially relevant products.

Depending on the circumstances, the legal basis is our legitimate interest in improving and operating our business or your consent where consent is required.

Security and fraud prevention

We may use personal information to:

• authenticate customer accounts;
• detect and prevent fraud;
• investigate suspicious orders or transactions;
• protect our customers, website and business;
• maintain the security of our services;
• enforce our terms and policies;
• prevent unlawful, malicious or unsafe activity.

The legal basis is our legitimate interest in protecting our business and customers and, where applicable, compliance with our legal obligations.

Compliance with legal obligations

We may process or retain information where necessary to:

• comply with accounting and taxation requirements;
• respond to lawful requests from courts, regulators, government bodies or law enforcement authorities;
• comply with consumer protection obligations;
• establish, exercise or defend legal claims;
• investigate possible breaches of our terms or policies.

The legal basis is compliance with our legal obligations and, where applicable, our legitimate interests.

Marketing communications

Where you have provided consent, we may use your email address to send:

• product news;
• offers and promotions;
• discount information;
• updates about Elise & Rose;
• other marketing communications.

Where permitted by applicable law, we may also contact existing customers about products similar to those they have previously purchased.

You may unsubscribe at any time by selecting the unsubscribe link in a marketing email or by contacting us at support@eliseandrose.com.

Unsubscribing from marketing does not prevent us from sending essential communications relating to your orders, payments, customer account or customer support requests.

Advertising and personalisation

Where permitted by law and subject to your cookie preferences, we may use information about your website activity and purchases to:

• display relevant advertising;
• measure advertising performance;
• understand whether an advertisement led to a purchase;
• recommend products;
• personalise your experience;
• create or use advertising audiences.

Where consent is legally required, advertising and personalisation technologies will only be used after you have provided that consent.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage and similar technologies to operate and improve our website.

Cookies may be used for purposes including:

• keeping products in your basket;
• enabling checkout;
• remembering your preferences;
• providing account and security functions;
• preventing fraud;
• measuring website performance;
• understanding website usage;
• supporting marketing and advertising.

Essential cookies

Essential cookies are necessary for our website, basket, checkout, security and customer account features to operate correctly.

These cookies cannot generally be disabled through our cookie preferences because the website may not work properly without them.

Analytics, advertising and personalisation cookies

Where required by law, non-essential cookies used for analytics, advertising or personalisation will only be activated after you have provided consent.

You can manage your preferences through the cookie banner or privacy settings displayed on our website.

You may also control cookies using your browser settings. However, blocking certain cookies may affect the operation of our website.

5. Marketing Preferences

You may withdraw your consent to marketing communications at any time.

You can do this by:

• selecting the unsubscribe link in a marketing email; or
• emailing support@eliseandrose.com.

We may retain limited information about your unsubscribe request so that we can respect your marketing preferences.

6. How We Disclose Personal Information

We may disclose personal information to organisations that help us provide our services and operate our business.

These organisations may include:

Shopify

Shopify hosts and operates our ecommerce platform and processes information necessary to provide, secure and improve our online store.

Payment providers

We share information with payment processors, banks and financial institutions to process payments, prevent fraud, issue refunds and manage payment disputes.

Delivery and fulfilment providers

We share necessary order and contact information with delivery, logistics, warehousing and fulfilment providers so that orders can be prepared, dispatched and delivered.

Technology and service providers

We may share information with providers of:

• website hosting;
• cloud storage;
• IT support;
• customer service;
• email communications;
• analytics;
• fraud prevention;
• website security.

Marketing and advertising providers

Subject to applicable law and your privacy choices, we may share limited information with marketing, analytics, social media and advertising providers to measure campaigns and display relevant advertising.

Professional advisers

We may disclose information to professional advisers such as accountants, insurers, auditors, consultants or legal advisers where necessary.

Authorities and legal recipients

We may disclose information to:

• courts;
• regulators;
• government bodies;
• law enforcement authorities;
• tax authorities;
• other recipients where disclosure is required or permitted by law.

Business transactions

We may disclose information in connection with a proposed or completed sale, merger, restructuring, insolvency or transfer of all or part of our business.

We only disclose information that is reasonably necessary for the relevant purpose.

7. Relationship with Shopify

Our store is hosted by Shopify.

Information submitted through our website is transmitted to and processed by Shopify to provide, secure and improve the ecommerce services that Shopify supplies to us and our customers.

Shopify may process certain information on our behalf as a service provider. Shopify may also act as an independent data controller for particular purposes, including:

• platform security;
• fraud prevention;
• legal compliance;
• improving Shopify products and services;
• providing enhanced Shopify services, where applicable.

Where Shopify Network Intelligence or similar enhanced Shopify features are enabled, Shopify may use information collected from interactions with our store, Shopify and other participating merchants to provide and improve those features.

More information about Shopify’s processing practices and the rights available in relation to data controlled by Shopify can be found in the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

8. Sale, Sharing and Targeted Advertising

We do not sell personal information in exchange for money.

However, certain disclosures involving advertising cookies, pixels or marketing partners may be considered a “sale”, “sharing” or use for “targeted advertising” under the laws of some jurisdictions.

Depending on where you live, you may have the right to opt out of these activities.

Where available, you can exercise this right through:

• the cookie banner;
• the privacy choices or data-sharing opt-out page displayed on our website;
• a recognised browser-based privacy signal, where legally required and technically supported;
• contacting us at support@eliseandrose.com.

Where applicable, we may recognise a Global Privacy Control preference sent by your browser or device.

9. International Transfers

Some of our service providers, including Shopify, may process personal information outside the United Kingdom or European Economic Area.

When personal information is transferred internationally, we take steps or rely on safeguards intended to provide an appropriate level of protection, as required by applicable law.

These safeguards may include:

• a United Kingdom or European Commission adequacy decision;
• the UK International Data Transfer Agreement;
• the UK Addendum to the European Commission Standard Contractual Clauses;
• European Commission Standard Contractual Clauses;
• another legally recognised transfer mechanism.

You may contact us for further information about the safeguards relevant to your personal information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period depends on factors including:

• the nature and sensitivity of the information;
• the purpose for which it was collected;
• the duration of our relationship with you;
• whether you maintain a customer account;
• accounting, taxation and legal requirements;
• fraud-prevention and security requirements;
• the need to manage disputes, refunds, chargebacks or legal claims.

We may retain certain order and transaction records after an order has been completed or a customer account has been closed where this is required for accounting, taxation, legal or fraud-prevention purposes.

We may retain a record of your marketing preferences so that we can respect an unsubscribe or opt-out request.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably possible.

11. Security

We use reasonable technical and organisational measures intended to protect personal information against:

• loss;
• misuse;
• unauthorised access;
• alteration;
• disclosure;
• destruction.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

Please do not send full payment card details, passwords or other highly sensitive information through ordinary email.

You are responsible for keeping your customer account and authentication information secure.

12. Your Data Protection Rights

Depending on where you live and the circumstances of the processing, you may have the right to:

Access

You may request confirmation of whether we process your personal information and request a copy of the information we hold about you.

Rectification

You may request that inaccurate or incomplete personal information be corrected.

Erasure

You may request the deletion of personal information in certain circumstances.

Restriction

You may request that we restrict the processing of your personal information in certain circumstances.

Objection

You may object to processing based on our legitimate interests.

You have the right to object to direct marketing at any time.

Data portability

You may request to receive certain personal information in a structured, commonly used and machine-readable format and, where applicable, have it transferred to another organisation.

Withdrawal of consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Rights relating to automated decisions

Where applicable, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.

Complaints

You may submit a complaint to us about the way we have handled your personal information.

These rights are not absolute and may be subject to legal conditions, limitations or exemptions.

13. Exercising Your Rights

To exercise a data protection right, contact us at:

support@eliseandrose.com

Please explain the right you wish to exercise and provide sufficient information for us to locate the relevant records.

We may request reasonable information to verify your identity and protect your personal information from unauthorised access.

Where permitted by law, an authorised representative may submit a request on your behalf. We may require evidence showing that the representative is authorised to act for you.

We will respond within the period required by applicable data protection law.

14. Automated Processing and Fraud Prevention

Shopify, payment providers and fraud-prevention services may use automated systems to assess orders, payments and transactions for possible fraud, security or financial risk.

These assessments may consider information such as:

• transaction details;
• payment information;
• IP address;
• device information;
• order history;
• billing and delivery information.

Where applicable law provides rights relating to a decision based solely on automated processing, you may contact us to request further information or human review.

15. Data Protection Complaints

Please contact us first if you have concerns about how we have collected or used your personal information.

Complaints can be submitted by email to:

support@eliseandrose.com

We will acknowledge receipt of a data protection complaint within 30 days and will take appropriate steps to investigate and respond without undue delay.

You also have the right to complain to the United Kingdom’s data protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Customers residing outside the United Kingdom may also have the right to complain to the relevant data protection authority in their country.

16. Children’s Privacy

Our website and services are not intended to be used independently by children who are not legally able to enter into a purchase contract.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required.

A parent or legal guardian who believes that a child has provided personal information to us may contact support@eliseandrose.com to request that the information be reviewed or deleted.

17. Third-Party Websites

Our website may contain links to websites, social media platforms or services operated by third parties.

We do not control and are not responsible for the privacy practices, security, accuracy or content of third-party websites.

You should review the privacy policy of any third-party service before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business;
• our products or services;
• our technology;
• our service providers;
• our legal or regulatory obligations;
• our data-processing practices.

The updated version will be posted on this page and the “Last updated” date will be revised.

Where required by law, we will provide additional notice of material changes.

19. Contact Us

For questions about this Privacy Policy, our privacy practices, data protection complaints or your personal information rights, contact:

Elise & Rose
Operated by USEEMALL LTD
Company number: 13324887
Email: support@eliseandrose.com
Registered office: Flat 4, 4 Conyngham Road, Manchester, England, M14 5SA

The registered office above is not a return address.

Do not send returned products to this address. Returns must only be sent to the address provided by our customer support team after you have contacted us.