Last updated: July 2, 2026

Elise & Rose operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Elise & Rose is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify you or be reasonably linked to you. Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

·       Contact details, including your name, address, billing address, delivery address and email address.

·       Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.

·       Account information, including your username, password, security questions, preferences and settings.

·       Transaction information, including the items you view, add to your basket, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.

·       Communications with us, including any information you provide when contacting us, for example when submitting a customer support enquiry.

·       Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

·       Usage information, including information about your interactions with the Services, such as how and when you access, use or navigate them.

Personal Information Sources

We may collect personal information from the following sources:

·       Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

·       Automatically through the Services, including from your device when you use our products or services, visit our website, and through the use of cookies and similar technologies.

·       From our service providers, including where we engage them to enable certain technologies and where they collect or process your personal information on our behalf.

·       From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

Provide, Tailor and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and the items you are interested in, send you notifications relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your basket, as well as other activity on the Services.

Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, unlawful, unsafe or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or any other access details with anyone else.

Communicating with You. We use your personal information to provide customer support, respond to your enquiries, provide effective services, and maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil disclosure, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential breaches of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

·       With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).

·       With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to instruct us not to share information about you for the purpose of displaying targeted advertisements and marketing based on your online activity across different merchants and websites. You may exercise your right to opt out of these uses here.

·       Where you instruct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

·       With our affiliates or otherwise within our corporate group.

·       In connection with a business transaction such as a merger or insolvency, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the country in which you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our Store, together with data from other merchants and from Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can refer to the Shopify Consumer Privacy Policy. Depending on where you reside, you may also exercise certain rights in relation to your personal information here.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as any other applicable terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of any information found on them. Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by any third party. The inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except where expressly stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with their personal information, you may contact us using the details set out below to request that such information be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are completely secure or impenetrable, and we cannot guarantee absolute security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured methods of communication when sending sensitive or confidential information.

The length of time for which we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances and, in some cases, we may refuse your request where permitted by law.

·       Right of Access. You may have the right to request access to the personal information we hold about you.

·       Right to Erasure. You may have the right to request that we delete the personal information we hold about you.

·       Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.

·       Right to Data Portability. You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to certain exceptions, request that it be transferred to a third party.

·       Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined by applicable privacy legislation. You may exercise your right to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference enabled, we will, where applicable, automatically treat this as a request to opt out for the device and browser you are using to access the website. Where we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognise other "Do Not Track" signals that may be sent by your browser or device.

·       Managing Communication Preferences. We may send you promotional emails, and you may unsubscribe from these at any time by using the unsubscribe link included in our emails. If you opt out, we may still send you non-promotional communications, such as those relating to your account or orders.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before processing your request, we may need to verify your identity, as permitted or required under applicable law. In accordance with applicable legislation, you may appoint an authorised representative to submit requests on your behalf. Before accepting such a request, we will require the representative to provide evidence that you have authorised them to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details set out below, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent agreements issued by the relevant UK competent authority, unless the transfer is to a country that has been recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on this website, revise the "Last updated" date, and provide notice where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please contact us by email at support@eliseandrose.com.